Good Expectations

Privacy policy

Effective September 27, 2026

This policy explains what Good Expectations collects through this website, why it is used, and the choices available to you.

Information you choose to send

If you use the project inquiry form, we collect the name, email address, and project details you enter. If you join Signals, we collect your email address. If you contact us directly, we receive the information included in your message.

Website analytics

We use Plausible Analytics to understand aggregate website traffic and performance. The standard Plausible setup does not use cookies or build individual visitor profiles. Plausible may process limited technical information, such as the page viewed, referring site, browser, device type, and a shortened network address, to produce aggregate reports.

How we use information

Services that help run this site

Project inquiries may be processed by Formspree. Newsletter signups may be processed by the service used to manage Signals. Plausible provides website analytics. Cal.com handles scheduling when you follow a booking link. Each provider handles information under its own privacy terms. We do not sell your personal information.

Retention and your choices

We keep information only as long as reasonably needed for the purposes above, including business records and legal requirements. You may unsubscribe from Signals through the link in any newsletter. To ask what information we have about you, request a correction or deletion, or raise a privacy question, email [email protected]. Some requests may be limited by legal or record-keeping obligations.

External links and updates

This site links to services we do not control, including Cal.com. Review their policies before sharing information. We may update this policy as the site and services change. The effective date above will show the latest version.